Today, more and more people are browing the web using their smartphones and tablets. This is important to know, because many businesses are not optimising their sites properly to be viewed on mobile devices! Given that so many people are using mobiles to browse, it makes sense that you should want your site to work properly on these devices.
Websites which aren’t mobile optimised will effectively load the same content on desktop and mobiles. This can lead to the mobile viewer struggling with slow load speeds and difficult to read content, especially text and forms. This can turn viewers off your site and encourage them to look at competitiors websites,
In order to optimise your website, you need to get a reputable web design company to analyse your current set up and see which bits can be best optmised for mobile. The web designer will use some clever code to tell the site to display differently on mobiles to desktops, which in turn will increase load speed and display functionality.